Blogging! The newest marketing media

Traditionally marketing has been limited to radio, television, and print media. In the new and ever changing digital era, marketing is changing to keep up with the times. Blogging is the newest and most innovative way to reach new and younger customers. The new tech savvy marketing campaigns begun by McDonald's and other larger corporations target young customers. For example, the blog begun by McDonald's focuses on the company's corporate responsibility programs. It allows customers to reply and comment on questions posted to the forum. Even tough and potentially damaging questions such as, "What are your thoughts on the role of McDonald's and animal welfare?" are posted on the blog. However, while the blog poses challenging questions, it is not nearly as fun, exciting, or eye catching as this blog from PotatoFinger.

Today blogging is equalizing the playing field between small and large corporations in the marketing world. You don't need millions of dollars or a really catchy jingle to make an outstanding blog; just one tech savvy employee. PotatoFinger a small Potato Chip company based in Georgia, is embracing the influx of new customers brought to the company through their blog. Unlike McDonald's limited corporate responsibility blog, PotatoFinger blogs all company information from potato chip history, to awards won, to what some employees were doing while "The Big Boss" was away.

With so many free blog sites such as Blogger, Typepad, and Blogstream it is easy, not to mention cost effective, for any corporation large or small to set up a marketing blog campaign.

So, you tell me. By looking at these blogs, which is the bigger corporation: Google or Gourmet Station? The Google blog, designed by one of the biggest, richest corporations in the world, doesn't even compare to the beauty and elegance of the blog set up by gourmet foods, a small web based food service. If this is the direction that marketing is moving towards, and it certainly appears to be that way, large corporations better jump on the blogging bandwagon!